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How Direct Mail Can Fetch a High ROI

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T he average ROI of direct mail is 29%, which leaves paid search and online display behind. But, it’s not just the numbers that make direct mail a great marketing tool for any business . It’s the tangibility and personalization of the material that makes it stand out from digital marketing. Despite the popularity of mobile phones, tablets and computers, consumers still prefer physical/tactile forms of marketing. Unlike less-targeted advertising like billboards and national TV spots that try to reach everyone in the hopes of finding someone who wants or needs what’s being promoted, direct mail speaks only to your target audience, allowing you to maximize efficiency and effectiveness. It’s also much more likely to be read when compared to email, social media and internet display ads. Direct mail can be a highly effective way to advertise any product or service, from local haircuts to large-scale corporate events. It can include coupons or specials, a free gift with purchase or an exclusi...
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How to Double Your Response Rate With Snail Mail

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Snail mail is physical mail, sent through traditional postal services, that’s delivered by mail carrier or mailed from an office post box. It can take a few days or even weeks for snail mail to reach its destination, unlike email which is nearly instant. This slowness is why it gets the nickname snail mail. The great thing about snail mail is that it allows you to create an incredibly personal message. You can choose a unique piece of paper, beautiful envelope, and use your best handwriting to write a heartfelt letter. This adds a personalized touch that your prospects and customers will appreciate. In a world where everything is becoming more ephemeral, snail mail gives people something to hold on to. While the process of putting together a snail mail campaign can be time-consuming, the results are well worth the effort. Snail mail is a great way to connect with your audience and generate feedback that will help you improve and grow your business. To increase your response rate, try...
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How to Send Snail Mail That Outperforms the Other Mailers in the Mailbox

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Snail mail refers to any type of physical mail that goes through the post office, as opposed to email or other digital communication channels. It gets its "snail" nickname because it takes at least two or three days to get from the source to the destination, which is a bit slower than sending an email. Snail mail can range from postcards, letters and brochures to full-blown packages containing multiple documents. The reason why snail mail is making a comeback is because people like tangible items they can hold in their hands. It's much like when instant film cameras came back after the digital revolution wiped out most camera companies. People were tired of their photos being ephemeral and wanted the tangible feel of developed prints they could hold in their hands and pass around or pin up. When it comes to snail mail marketing, it's important to have a call to action that makes sense for your audience and drives conversions. Whether it's to visit your website, su...
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Carry Out Invoice Print and Mail Fulfillment

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As a business owner, you know that the quality, personalization and professionalism of your invoice printing services is crucial for your company’s image. But what you might not realize is that attempting to do these types of services in-house can take away valuable time and resources from your employees who can be better utilized elsewhere within the organization. In addition to the time needed for printing, there is also the process of collating, folding and stuffing the envelopes with the correct postage. This can often be a very tedious task that requires more than just one person. In some cases, this could be up to a day’s worth of work for just one employee. A lot of companies outsource their invoice print and mailing needs because they have a very difficult time maintaining the cost of doing this type of work in-house. It’s not just the initial investment in the equipment that a company has to make, but it is also the cost of supplies, staffing and maintenance. The service prov...
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Print and Mail Your Invoices Reliably and Securely

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A well-oiled invoice process can help a business to collect payments quickly, which is essential for the smooth operation of any organization. It’s no wonder, then, that invoicing often takes up a significant portion of an office’s workflow. But what if this essential task could be simplified? Outsourcing to a quality print and mailing service provider can save businesses from both direct and indirect costs. Direct costs include the cost of paper, ink and postage. Indirect costs include the labor required to process and produce invoices manually. A dedicated print and mail service can eliminate these costs by automating the entire process. In addition to reducing costs and increasing efficiencies, outsourced invoice printing also reduces risk. Even the best human users can make mistakes when completing a task manually, which can lead to errors that are costly and time-consuming to correct. An outsourced invoice production company can mitigate these risks with an advanced, robust automa...
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