How to Double Your Response Rate With Snail Mail

Snail mail is physical mail, sent through traditional postal services, that’s delivered by mail carrier or mailed from an office post box. It can take a few days or even weeks for snail mail to reach its destination, unlike email which is nearly instant. This slowness is why it gets the nickname snail mail.


The great thing about snail mail is that it allows you to create an incredibly personal message. You can choose a unique piece of paper, beautiful envelope, and use your best handwriting to write a heartfelt letter. This adds a personalized touch that your prospects and customers will appreciate. In a world where everything is becoming more ephemeral, snail mail gives people something to hold on to.

While the process of putting together a snail mail campaign can be time-consuming, the results are well worth the effort. Snail mail is a great way to connect with your audience and generate feedback that will help you improve and grow your business.

To increase your response rate, try implementing these simple tricks:

1. Mail to a targeted list

A quality mailing list is essential for a high response rate. Make sure that your list includes only active customers based on metrics like last login or most recent purchase. This will ensure that the feedback you receive is relevant to the current state of your business.


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