How to Send Snail Mail That Outperforms the Other Mailers in the Mailbox

Snail mail refers to any type of physical mail that goes through the post office, as opposed to email or other digital communication channels. It gets its "snail" nickname because it takes at least two or three days to get from the source to the destination, which is a bit slower than sending an email. Snail mail can range from postcards, letters and brochures to full-blown packages containing multiple documents.


The reason why snail mail is making a comeback is because people like tangible items they can hold in their hands. It's much like when instant film cameras came back after the digital revolution wiped out most camera companies. People were tired of their photos being ephemeral and wanted the tangible feel of developed prints they could hold in their hands and pass around or pin up.

When it comes to snail mail marketing, it's important to have a call to action that makes sense for your audience and drives conversions. Whether it's to visit your website, subscribe to a newsletter or even connect on social media, make sure you include all the details they need for this to happen.

When you're ready to start sending out snail mail that outperforms the other mailers in your recipients' mailboxes, use these tips. They'll help you create something that makes an impact that's hard to forget! This will be a great way to build long-term relationships with your customers.




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