How Direct Mail Can Fetch a High ROI

The average ROI of direct mail is 29%, which leaves paid search and online display behind. But, it’s not just the numbers that make direct mail a great marketing tool for any business. It’s the tangibility and personalization of the material that makes it stand out from digital marketing. Despite the popularity of mobile phones, tablets and computers, consumers still prefer physical/tactile forms of marketing.


Unlike less-targeted advertising like billboards and national TV spots that try to reach everyone in the hopes of finding someone who wants or needs what’s being promoted, direct mail speaks only to your target audience, allowing you to maximize efficiency and effectiveness. It’s also much more likely to be read when compared to email, social media and internet display ads.

Direct mail can be a highly effective way to advertise any product or service, from local haircuts to large-scale corporate events. It can include coupons or specials, a free gift with purchase or an exclusive offer that recipients can redeem at your retail location or website. It can even use emotions to drive action by evoking nostalgia, fear or other strong feelings.

In addition, the personalization and tangibility of direct mail allows for more creativity than digital marketing. You can incorporate textures, change colors, add 3-D elements, send custom-shaped objects and even use scratch-n-sniff options that will engage and delight recipients. With the right list and reliable mailing partner, it’s easy to create a successful direct mail campaign that will generate high ROI.

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